About
I’m Sara, founder of AMRON HR, a strategic HR consultancy supporting tech start-ups and growing SMEs through periods of growth, change and investment.
I work with founders and leadership teams who need experienced, commercially-focused HR support but don’t yet need a full-time HR Director.
With over a decade of experience across high-growth, PE-backed and scaling businesses, I specialise in helping organisations put the right people, structure and leadership foundations in place as they grow.
My background spans strategic HR leadership, organisational design, M&A and integration support, and building people strategies that enable businesses to scale without creating unnecessary complexity.
I set up AMRON HR to offer something many growing businesses need but rarely have access to:
senior-level, practical HR support that balances commercial reality with people impact.
That might mean:
Preparing a business for investment
Supporting leadership teams through rapid growth
Integrating teams during mergers or acquisitions
Or simply creating the clarity and structure needed for sustainable scale
I work in a calm, collaborative way and focus on practical solutions that work in the real world, not theoretical HR models.
I typically work with:
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Tech start-ups and scale-ups
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Founder-led and investor-backed SMEs
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Businesses preparing for growth, investment or acquisition
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Leadership teams who want to move from reactive HR to proactive people strategy
Many of my clients reach a point where growth is happening quickly, but internal people structures haven’t kept pace.
That’s where I come in, providing experienced strategic support without the cost or commitment of a full-time hire.
I’m based between Manchester and South Wales and work with clients across the UK, both remotely and on-site where needed.
As a solo consultant, clients work directly with me, giving them consistent, senior-level support and a trusted partner who understands their business and stays close to the detail.
If you’re growing, preparing for investment, navigating change or simply want a more proactive approach to your people strategy, I’m always happy to have an initial conversation.